Follow my blog with Bloglovin

Recently, I had the privilege of working with Rozanna Wyatt of Wyatt Leadership IQ who is a consultant / speaker for business leaders and corporations.  She was seeking to create a brand for her business that spoke to her clientele.  In addition, she wanted to emote a premium sexy brand.  She cited brands like Apple, Tiffany’s, Nike as inspiration.  To me, looking at those brands means exploring a less is more approach.  To choose the fonts and colours carefully because it is the small details that matter as there is very little being used to speak the message.

Tiyyagura GK, Arnold L, Cone DC, Langhan M. Overdose is especially dangerous in children. For the full list of side effects and restrictions with Amsparity, see the package leaflet Viagra generico sin receta. At the end of the infusion, patients in the cangrelor group received clopidogrel 600 mg and patients in the clopidogrel group received placebo capsules.

I always start with finding inspiration.  I usually use Pinterest to keep these images handy. (when I am working on a client, I keep the board secret).

Here is a the mood board for Wyatt Leadership IQ:

wyatt-mood-board

While we were working through ideas for WLIQ, we stumbled through the process. As Rozanna stated, she didn’t feel it was speaking to her. While we went through a few rounds of concepts, she ultimately came back to one we created in the first round.  She stated, I created exactly what she was looking for.  Often I find if clients haven’t worked on a brand before, they do not trust their gut.  They have an idea what their business is about, who they want to attract & what makes them shine.  Then, when you put it in a visual form, they are unsure.  They ask everyone & they flip flop.  Sometimes, it is a matter of weeding out what they don’t want before finding what they do want or in this case, the client did research on her own about branding and realized, what I produced was an exact match.  Another obstacle clients can face is when they are only viewing the logo and not the entire package of cards, materials & a website, it is hard to see the full vision.  Communication and trust are important in this process.

Here are a few examples of other logos that are left on the cutting room floor:

wyatt-logo-rejects

So What is Wyatt Leadership IQ?

Wyatt Leadership IQ is a premium brand that speaks to Corporate Leaders & Entrepreneurs. She offers services in consulting and speaking engagements. She wanted a timeless look and was pulled towards the colour blue as it speaks to corporations and also reflected a personal brand.  I partnered it with a gray rather then a black to keep a more subtle contrast. Black made it a bit too harsh & ultimately starts to look cut & paste (what I call designs created in word documents & their 5 colour spectrum choices).

The Reveal: Wyatt Leadership IQ

Woodshop Brand Guide

Til Next Time…


Do you like what you see and want to work with me? Drop me a line & see what magic we could make