Project Description

Woodshop Girl

I partnered up with, Amy Savoie, who is by trade, a carpenter. (She is also a furniture designer, house flipper, mom, wife and artist… ) However, her main focus/job is carpentry work. Me like most women, find this fact fascinating… For one reason, I do not know a lot of female carpenters. The second reason, I wish I had these skills. So knowing a woman who is so engaging & loves art and home design as much as me, makes it easy to talk to, ask questions and learn from Amy.

I was quick to vision board some ideas for her business.


So what is Wooodshop Girl?

Fundamentally, Woodshop Girl is just that… wood but more importantly designing out of wood. I had brainstormed several ideas but none of them would land. So I managed to design a logo out of not just wood but a way to present it that is turned on its side. Not all the rings are present. I use the contrast of fonts to illustrate the contrast further. I always start my designs in black & white because a good logo should stand alone in 1 colour. So what I love about this logo is that the colours add to the design and are perfect for the aesthetic.

Ultimately, I chose a logo that would fit into a square format as most social media platforms require a profile picture to be as such.

Who’s Involved

Client: Woodshop Girl

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