Project Description

ECHO’S CHINA

Brand Strategy  | Website Design  |  Creative + Design

Re Brand for 20 year old North Vancouver Business.  As they specialize in buying & selling used China, competitors include other curators from England, China and Carolina.  The object of the project was to refresh (with an emphasis on fresh) the brand appealing to a broad audience with a strong intent to a hipster locale.

The former website was created roughly around 2002 so many current functionalities were missing including searching for patterns online.  We undertook compiling a 70 000 piece inventory, coding and tagging it for the website.  The result brings them into a competitive advantage against their peers.

Client: Echos China    Agency:  Joyride Branding Developer: Motiontide Media

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