Re Brand for 20 year old North Vancouver Business. As they specialize in buying & selling used China, competitors include other curators from England, China and Carolina. The object of the project was to refresh (with an emphasis on fresh) the brand appealing to a broad audience with a strong intent to a hipster locale.
The former website was created roughly around 2002 so many current functionalities were missing including searching for patterns online. We undertook compiling a 70 000 piece inventory, coding and tagging it for the website. The result brings them into a competitive advantage against their peers.